1. Perk-up Moods – Boredom, it turns out, is a habit formed in brains and reinforced by words that lack punch. Help readers choose improved moods as their reality, Sidestep boredom!
Jump start your writing with a what-if-question, such as, What if you could use information in this essay to design an innovation that would win an award for improving one related situation you face?
Words can inspire new possibilities because reader brains come equipped with mirror neurons or mimicking devices.