Starbucks brewed winning coffees, and drew many of us together, to brew similar successful ventures. Then, after recession struck and customers lacked the $4.00 daily fix, they nearly crashed.
That’s before Howard Schultz set out to reboot Starbuck’s success.
To turnaround mistakes, Starbucks spotted brainpower in five areas:
- Admit you blew it – Anger, fear, and frustration fuel harmful cortisol chemical hormones that stops success, while admitting errors stems its flow in brains.
- Pop a novel fix – Venting curbs brainpower and creates neuron pathways to more complaints. Novelty adds the opposite for increased intelligence.
- Push brainpower buttons – Buy-in from community and clients benefits from multiple intelligences for a winning array of answers.
- Create rather than criticize. Cynical or critical mindsets block creativity, limit talent and stomp out innovation. Creativity jolts brainpower for a better way.
- Ride shotgun for risks. Encouragement changes the chemistry of brains through raised serotonin levels, and fuels new risk-taking for profitability.
What else can your workplace do to turn mistakes into stepping stones for success?
This article appeared on SmartBrief on Workforce – Friday, July 25, 2010
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